Asia’s first sponsored Podcast?

July 19, 2006 at 12:12 pm Leave a comment

Metropolis coverOK, so it’s probably not the first in Asia, but it’s the first mainstream sponsorship that I’ve spotted. According to the blurb from Japan’s Metropolis magazine, the 30-minute Podcast is the ‘coolest way to find out what’s going on this week in Tokyo.’ (although I’m not sure how excited I am about listening to their “Podclassifieds”!) The sponsor of the show? American Airlines. Not a company generally associated with bleeding-edge marketing, but hey…nice move AA.

Entry filed under: media general.

Korea World Cup champions…of new media The perils of digital spoilers

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

the big switch of control – from companies to people

MindShare's unofficial uncorporate Asian blog


How to earn prime-time when you can no longer buy it

Monthly archive

%d bloggers like this: