Korea World Cup champions…of new media

July 19, 2006 at 11:36 am 2 comments

Despite a brave 1:1 draw against the finalists France in Leipzig, South Korea didn’t make the round of 16 in World Cup 2006. But if there were a World Cup of new media (hmmm…not a bad idea), they’d surely be champions. I just stumbled across this data in a Korean Times article, which shows Koreans choosing PC’s, personal media players and even digital mobile broadcasting over TV and radio. I don’t know how accurate the ‘in-house poll’ is, but even if it’s half-right….

According to an in-house poll by Ssangyong Information and Communications, up to 36.2 percent of 192 respondents said they would watch the World Cup games through PC-based video-on-demand services.

The second most-favored terminal was personal media player, typically called PMP, with 24.8 percent followed by digital mobile broadcasting (DMB) with 4.8 percent.

In other words, 65.8 percent said new media will be their No. 1 way to savor the World Cup while those who selected over-the-air TV and radio combined to reach a mere 8.3 percent.

The responses surprised some market observers, who attribute the results to the fact that most games of the German World Cup will be aired late at night or early morning here due to the time difference.

2 million users of mobile broadcasts by the end of the year.

In a separate Korean times article, the numbers are staggering. Over 1 million users of mobile broadcasts after 7 months, and an expected 2 million by the end of the year:

The number of free mobile broadcast users topped the 1 million mark as of June 15, seven months after the debut. The Special Committee for Korean Terrestrial DMB reported that about 320,000 units had been sold up until then, while other gadgets such as car navigation terminals, laptops and PMP (portable multimedia players) amounted to about 680,000 units.

According to the committee, daily sales of DMB gadgets reached almost 10,000 during the World Cup period. It also predicted that the number of users would double to 2 million by the end of this year.

Entry filed under: korea, media general.

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2 Comments Add your own

  • 1. bert van den berg  |  February 27, 2007 at 8:26 am

    I have heard about a dvd which describes the advanced media environment in Korea well. I think it was related to MTV but I am not sure about that. Where can I find/get the DVD or movie file?

  • 2. James Chadwick  |  February 27, 2007 at 10:16 am

    Hi Bert – I haven’t heard about this one, but it sounds great.

    I have a friend at MTV, who tracks the blog, so I’ll check if he knows about it.

    Ian – do you know about this one?


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