DVD sneaks of TV shows – smart or desperate?

July 20, 2006 at 3:50 pm Leave a comment

NBC just announced it will let Netflix subscribers take sneak peeks at two new shows before they air on TV. The debut episodes of “Studio 60 on the Sunset Strip” and “Kidnapped” will be on DVD Aug 5th, about 6 weeks before the shows premiere on TV. It makes you wonder whether this is smart or desperate?

  • It’s smart to experiment with ‘pay for early access’ models. For content owners, besieged by threats from digital file-sharing, pirate DVD’s abroad and now PVR ad avoidance, getting viewers to pay more for early access to killer content is going to be critical to their success.
  • If the shows are good, the DVDs will create plenty of buzz, and they may have a sure hit before it’s even aired.
  • It’s getting increasingly hard to reach the upscale demographic, as they drift away from appointment TV. Is this a desperate, hard-sell effort to try to lock them into the show?

Entry filed under: media general.

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