A digestible definition of Communications Planning?

July 29, 2006 at 3:58 pm 1 comment

I came across something rare this week in a Campaign article: a digestible definition of comms planning. Most definitions I’ve come across have been turgid and painful, but Ian Darby put it very nicely in his penultimate paragraph:

On the whole, though, COI deserves continued praise for making the creative and media worlds work together while realising that advertising is not always the solution.

[The COI is the UK government’s Central Office of Information, the biggest advertiser in the country I believe]

I don’t think Darby was intending to define Comms Planning. But I defy anybody to define it more succinctly.

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Entry filed under: media general.

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1 Comment Add your own

  • 1. Recent Links Tagged With "commsplanning" - JabberTags  |  December 27, 2008 at 1:19 am

    […] tlvikings2012 on Mon 15-12-2008 Penguins and politics Saved by charlessegui on Fri 12-12-2008 A digestible definition of Communications Planning? Saved by RaiteiAmanoGinji on Fri 12-12-2008 Seeing beyond the Stunt… Saved by gory123 on Sun […]

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