Future of Emerging Media – India

December 7, 2006 at 10:57 am Leave a comment

Prabhvir (MindShare Interaction, India) provides interesting local insights on the Future of Emerging Media – India at his own blog. Here’s an excerpt:

Over a third of American and Australian adults have shared content on the Internet. The most popular form of content creation is sharing photos, text, and video. While a minority has posted to a blog or their own website, this is becoming a significant group. Almost 50 million Americans have now created content on the Internet.


India is not far behind in terms of user generated content (according to The State Of Blogging In India/MSN India Visitors):

– 76 percent of total bloggers are men

– 54 percent are between the age group 25-34, 32% under 25 and 15% over 35.

– 58 percent of bloggers started to express themselves, while 40% to entertain others

– 47 percent of blog owners said that they most enjoy expressing opinions

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Entry filed under: india.

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