Messanger vs E-mail – the digital generation divider

December 9, 2006 at 5:33 pm Leave a comment

James (Singapore) writes:

There’s already far too much survey data sloshing around about new media usage. But every now and again comes the ‘perfect data point’ which captures an important truth.  A new (US) AP-AOL poll reveals:

 75% of adult instant messenger-users still use e-mail more often.

75% of teens send IMs more than e-mail

With such high teen volume and involvement with IM, and with new, smart IM branding/marketing opportunities, it does seem to be an underutilized medium.

Some other (less dramatic) highlights in the study:

  • More than 50% of the teens who use instant messages send more than 25 a day
  • One in five send more than 100.
  • 75% of adult users send fewer than 25 instant messages a day.
  • Teen users (30%) are almost twice as likely as adults (17%) to say they can’t imagine life without instant messaging.

Entry filed under: media general.

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