Hong Kong company’s avatar-based mobile Top Model game

December 14, 2006 at 4:31 pm 30 comments

cbs-interactive-and-artificial-life-to-release-039-039-america-039-s-next-top-model-039-039-mobile-avatar-game-2.jpgJames (MindShare regional, Singapore) writes:

I just read this anouncement covered at softpedia . If there was a contest for fitting sexy buzz-words into one press announcement, this would surely win. Here’s the highlights:

  • CBS Interactive and the Hong Kong-based company Artificial Life announced they will launch the first avatar-based mobile game tied to “America’s Next Top Model.”
  • It’s debuting in US, then HK, then other countries
  • Cost of game in US will be $5.99 
  • Players get an avatar, which is a representation of an actual show contestant.
  • Players need to choose their favorite and least favorite contestants from the TV show.
  • Players must take care of their avatar’s modeling career, overseeing details ranging from workout routines to makeup and clothes, to get points
  • Players may receive complaints and even get fired by their virtual model.
  • You can send your avatar “on vacation” to a friend’s cell phone.
  • When sent, the friend will see the character knocking on the cell phone screen with a suitcase in hand. If they accept the avatar, they will take on the responsibility of taking take care of her for a set amount of time.
  • Artificial Life will develop several mobile games over a license period of two years.

I’ve got to say, something sounds just right about this whole concept for Asia. I’m keen to know how brands are going to get involved. Anybody heard more about it?

Entry filed under: hong kong.

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