Asian papers feature Time’s Person of the Year: You

December 19, 2006 at 5:45 am 2 comments


Ju (Mindshare regional team, Bangkok) writes:

When Craig Yoe of Yoe! Studios announced that ‘you’ (meaning you, me, us, individuals) was number of one on his list of top 100 cool things at the 2006 Asia Youth Marketing Conference, I certainly never imagined that it was going to be echoed in this year’s Time magazine’s selection of Person of the Year, announced on Saturday.

However, what surprised me even more was that the story was newsworthy enough to be featured on the FRONT-PAGE of Thailand’s two main English-language newspapers, the Bangkok Post and the Nation. Further exploration on took me to at least 3 other Asian newspapers where the story got front-page mention on Monday – Taiwan’s Economic Daily News, the Manila Times, and the Korea Times, which had a teaser on the page header. (However, for some reason, this was not the case in leading papers in the West such as The New York Times or UK’s The Guardian.)

To me, this implies that ‘The Big Switch’ is at a point where it will propel into full steam in affecting Asian consumers very soon. When an authoritative media like Time pays attention to the ‘ small contributions of millions of people’ and salutes the individuals who share photos, videos, thoughts, personalities, and more on the Internet, when Asian daily newspapers find this newsworthy of front-page coverage, expect this ‘New Digital Democracy’ to be discussed among all and engaged by Asian early adopters who will, if they haven’t already, make sure they are not left behind the online cultural revolution.

Entry filed under: all asia, korea, media general, philippines, thailand.

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2 Comments Add your own

  • 1. David (MindShare Bangkok)  |  December 19, 2006 at 9:19 am

    If you want to find out who you are, try this link:

    According to the site, James Chadwick is “best known for discovering the neutron”. Or “available”. Go figure.

  • 2. James Chadwick  |  December 19, 2006 at 9:45 am

    Very addictive.
    And I just tried yours David.

    … david porter is hired in the early 70’s to wash pots and pans at the pillar house

    So get back in the pillar house!


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