The media career lifecycle diagram

January 15, 2007 at 8:55 am Leave a comment

media-career-cycle.jpg 

David (MindShare Bangkok) writes:

Some time ago, I found this chart on an abandoned flip-chart easel in an agency meeting room I was about to use. Clearly some ahead-of-his-or-her-time futurologist had predicted the Big Switch and guessed at the implications for agencies that refuse to change….

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Entry filed under: media general.

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