Why Filipinos love online communities

January 17, 2007 at 3:15 pm 3 comments


James (MindShare regional team, Singapore) writes:

Prolific Filipino blogger Mike Abundo explains an interesting theory here:

Why are Filipinos such natural adopters of social media? Why are half of all Friendster users Filipino? Why is the Philippines among the top countries on BlogExplosion?

Here’s what I think. One of the Filipino core values, passed down from our small-town islander ancestors, is bayanihancommunity collaboration. That’s exactly why technologies that facilitate online community collaboration are such hits with Filipinos.

Entry filed under: all asia, blogging, content, digital, media general, philippines, social media, trends.

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3 Comments Add your own

  • 1. Tingting Rimart  |  January 18, 2007 at 1:42 am

    I agree.

    Friendster is wholesome as compare to MySpace.
    Blogging is good, if you have so many stories(and ideas) to share.

  • 2. Charles Frith  |  January 19, 2007 at 9:04 am

    Sometimes technology overlap explains a lot of this. Both the Philippines and Indonesia went through a name/email swap-fest a few years ago using irc and icq if I’m not mistaken. In essence they found a faster way to build virtual friend networks than other countries. My experience with a JWT and Uniliver internet project though, is that the Indonesian female population has been slower on the blogging uptake. Possibly for cultural and religous norms.

  • 3. James Chadwick  |  January 19, 2007 at 5:48 pm

    Thanks Tingting, thanks Charles – we really appreciate you adding your insights to the site.

    Charles – I agree. I came across some of those subtle, but definitely meaningful, cultural and religious factors in Indonesia when I used to work at Intel.


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