Need to track Asian blogs

January 19, 2007 at 10:17 am 1 comment

Ju (MindShare Regional, Bangkok):

Another trend tracker with a similar feel to Google Trends: Blogpulse by ACNielsen. A brief tour around the site reveals interesting buzzword tracking tools, but I yet to really test them out.

blogpulse.jpg

Maybe we need something like this specifically for Asia. Among other data, MindShare’s recent mPulse survey on blogging attitudes and behaviours in Asia (Oct-Nov 06) shows that over two-thirds of 15-35 yr-olds in China and Taiwan have their own blogs (with 96% blog readers in China!), with about half of this age group blogging in Singapore and Malaysia. Technorati’s data on March ’06 has also revealed that 52% of blog posts are in Chinese or Japanese.

If anyone comes across a similar ‘trend tracker’ tool focused on Asia or any Asian country, please leave a comment!

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Entry filed under: media general.

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1 Comment Add your own

  • 1. Andre Nair  |  January 26, 2007 at 8:37 am

    Check out sifry.com for the latest on the blogosphere – latest stats are from July 2006.
    English now makes up 39%, Japaanese 31% and Chinese 12% of all blog languages.
    It is generally acknowledged that Asian in general and Chinese blogs in particular are under-counted due to tech protocols.

    Reply

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