Thai sneakerheads connect to global sneaker movement

February 3, 2007 at 2:10 pm 1 comment


Ju (MindShare Regional) writes:

Urban streetwear and its sneaker culture appears to be another youth community using social media to build network strength.

The youth sub-culture is defined by respect for original design, limited editions, customization, and collaborations with urban artists, designers, retailers, and street magazines offline and online (such as Crooked Tongues, HypeBeast, Sneaker Freaker).

Crooked Tongues, the established London-based online sneaker resource, recently posted news on Nike’s AF1 party in Bangkok, with a link that refers to “our extended CT family in Thailand“. The link connects to Thai urban fashionista blogger who writes about sneakerhead events and the release and pre-order of limited edition Nike kicks. On the Nike AF1 party, the blog not only showed details of the actual party, but also included the preparation of the party (with pictures of the construction blueprints, actual construction and site), all told in the eyes of a consumer, which had likely boosted the level of pre-party excitement and grandeur for the event.

A more apparent symbol of the global movement of sneaker culture emerging from the underground is, with a global network similar to the global cosplay community. The website also has a story on Sneaker Society – Thailands First Sneaker Community. , calling it Thailand’s first sneaker website. Its blog links to other local sneaker-freak sites like

From the look of the sites, it seems Nike already has a head start in engaging the Thai community of sneakerheads – the opinion-leaders of urban street culture who are as local as they are globally connected.

Entry filed under: blogging, media general, social media, thailand, trends.

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1 Comment Add your own

  • 1. tj-antony  |  June 17, 2008 at 5:06 am

    cool stuff dude…keep it up….when u gona get brands on ur art work?


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