India’s Colgate MaxFresh Does Internet Sampling

April 12, 2007 at 5:24 am 2 comments

Prabvir (MindShare, Delhi) writes:

We largely look at the web to get our brand presence & offer that brand interaction that many of us talk about. But very few brands/products are willing to take the web on to the next level of product sampling. If you have been tracking the larger part of trends as reported by Trendwatching; this is the era of “Trysumers” – consumers who like to try the product out before they buy it.

colgatemaxfresh.jpg

Colgate has just done exactly that by offering users a chance to sample their new product offering collage MaxFresh – Citrus Blast.

I hope more products in this category consider this approach.

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Entry filed under: digital, india, media general, trends.

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2 Comments Add your own

  • […] Prabvir (MindShare, Delhi) writes:. We largely look at the web to get our brand presence & offer that brand interaction that many of us talk about. But very few brands/products are willing to take the web on to the next level of product … – more – […]

    Reply
  • 2. Gopa  |  May 4, 2007 at 6:20 pm

    I totally agree, i just happened to scan through the microsite, its truly engaging and they have built in a game as well to add to the fun and user engagement. Wonderful way of taking sampling to the web… and truly using the medium for brand interaction..
    Hoping to see lot more brands using this as a starting point for the next level of product trials.

    Reply

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