I’ll have a double cheeseburger, hold the reality…

April 25, 2007 at 11:27 am 1 comment

David (MindShare, Bangkok) writes:


Fast Food: Ads vs. Reality” is one of the simplest & most graphic examples of The Big Switch in action and one of the most blogged-about sites this month.

Jeff Kay , “an Ugly American living on the cusp of a mid-life crisis ” buys a pile of fast food and posts photos of his purchases next to marketing department images of each product on his blog. Googling the site’s name brings up over 1.4 million results, just a few days after the original posting.

No wonder marketers and agencies find successful navigation of the blogosphere such a challenge…

P.S. Still no YouTube in Thailand…

Entry filed under: trends, world.

Is that a Big Switch or are you just pleased to see me? Blurring of worlds in Australia

1 Comment Add your own

  • 1. McDonalds worker...  |  May 24, 2009 at 4:19 pm

    McDonalds big macs do not look like this. at least at the McDonalds i work at.each month there is a undercover person who comes in and orders a big mac and judges our front counter service and the big mac he orders.meaning we must make them perfect everytime because we never know when or who he or she will be there.


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