Blurring of worlds in Australia

April 30, 2007 at 8:14 am 3 comments

Angela (MindShare, Melbourne) writes:

I’m sure you’re familiar with the 3-D virtual world that is Second Life. Maybe you even form part of its 5.8 million residents that inhabit Second Life’s virtual space and contribute to its annual daily spend of some US$1m+ (that’s about $267m in Linden Dollars) to purchase anything and everything from skin, clothes, islands and cars.

Whether you’re a Second Life addict or virgin; I suggest you take a look at SBS’s podcast of a young Australian couple’s blurring of the real and virtual world. Is this a snippet into future consumer behaviour on a grand scale or an isolated fanatical incident?


Entry filed under: australia, media general, virtual worlds.

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3 Comments Add your own

  • 1. David (MindShare Bangkok)  |  April 30, 2007 at 9:21 am

    Call me reactionary, but that’s too weird. I can’t wait to see how they combine their lifestyle with having kids…. hopefully its an isolated fanatical incident on a grand scale.

    The BBC’s Newsnight recently interviewed Second Life’s CEO and his vision seemed to me to be of a dominant virtual world with real world cities reduced to museum status. Have none of these people got real friends, family or interests?

  • 2. charlesfrith  |  April 30, 2007 at 7:02 pm

    Here’s a list of brands in Second life.

    I can see I’d have a very enjoyable discussion about this with Mindshare if I were in Asia 🙂

  • 3. Melissa White  |  May 4, 2007 at 1:01 am

    It’s strange but alot of people do use (and sometimes depend on) the use of the internet and mobile phones to communicate. Where once we would have only dreamt of carrying around little gadgets to communicate we now have for example video mobile phones (just like Inspector Gagdet!)…

    With the widespread of such websites as MySpace- where people communicate with friends, make friends and network…would it be such a surprise that some people’s lifestyles may turn into a game of Sims? Disturbing perhaps but a future reality maybe…I guess we’ll have to stay tuned!


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