24 youth facts in a very sexy video

May 3, 2007 at 4:45 am 5 comments

 James (MindShare Asia-Pacific) writes:

This short film is yet another great piece of original content from Paul MacGregor at threebillion.com. (You can view it here below, or click on the Vodpod further down on the right hand side of the page, along with other great videos)

As Paul explains at threebillion.com we all now have the tools to bring research to life in ways that engage and communicate far beyond the media bar-chart:

“Most importantly, even when we get this all-important research, 99% of the time the killer facts and stats will be lost in a dull table or graph. Researchers excel in putting the anal into analysis and as such the important trends are lost to anyone who didn’t study maths after the age of 16, which let’s face it, is pretty much everyone in marketing or media.

I wish I had the absolute final solution, however to make a point to my rant, I have put together a little threebillion video which collates 24 random youth facts’n’stats that have hit the internet over the last 4 weeks. Each little nugget was either buried in a lengthy report or brushed over in a blog. In each case, the research featured was worth more than the way it was presented and I hope that this little video gives the findings its dues.”

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Entry filed under: media general, music, trends.

46 slides of Asian youth insight from MTV More free stuff – check out the b-side

5 Comments Add your own

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