84% of Second Life residents live outside US

May 7, 2007 at 5:16 am 4 comments

James (MindShare Asia-Pacific) writes:

We all know that Second Life is popular, growing fast, and that all forms of innovative media and branding experiments are taking place there. What I didn’t know, is just how international the community is, and how Euro-centric it has become. A comScore press release from last week breaks the geographical regions out, and indicates that Asia currently stands at 13%. With local virtual worlds popping up now in China and Japan, especially, it will be interesting to see if this figure rises…

n March, 61 percent of active Second Life residents were from Europe, compared to 19 percent from North America, and 13 percent from Asia Pacific.  In addition, 61 percent of residents were male while 39 percent were female. 

Geographical Location of Second Life Residents Who Logged-in During January and March 2007

Unique People, Age 15+

Total Worldwide Audience – Home and Work Locations*

Source: comScore World Metrix 

Mar-07

(000)

Percent of Total Active Residents

Increase In Active Residents

Mar-07 vs. Jan-07

Worldwide

1,283**

100%**

46%

Europe

777

61%

32%

    Germany

209

16%

70%

    France

104

8%

53%

    UK

72

6%

24%

North America

243

19%

103%

    USA

207

16%

92%

Asia Pacific

167

13%

N/A***

Latin America

77

6%

26%

Middle East & Africa

20

2%

N/A***

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

** Sum of components may equal more than total due to rounding

*** N/A – Residents in January below minimum reporting standard

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Entry filed under: digital, gaming, social media, virtual worlds.

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4 Comments Add your own

  • 1. Petra  |  May 7, 2007 at 10:26 am

    It’s really astonishing, that there are even more Second Lifers from Germany than fron the US. Wow.

    Reply
  • 2. James Chadwick  |  May 7, 2007 at 10:28 am

    I know! It looks like you’re from Germany – can you help explain this one for me?

    Reply
  • 3. Praveen  |  May 8, 2007 at 4:16 am

    Got something to do with the German who won a million dollars worth of money from her investments in SL?

    Reply
  • 4. shruti  |  May 10, 2007 at 7:56 am

    Out of the 13% from Asia Pacific any info on how many of the users are from India ?

    Reply

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