Branded utility from media owners

May 21, 2007 at 9:26 am 1 comment

rent versus buy

James (MindShare Asia-Pacific) writes:

Richardt at the ever-excellent Flytip.com posted recently about ‘these NYTimes.com info-porn-like tools’:

This week’s tool is a Rent vs. Buy tool for those negotiating the questionable real estate landscape these days. Users of the tool can easily compare the costs of renting and buying equivalent homes.

Once again it reminds of the potential for branded utility tools like this. Stuff that is so useful and valuable that the world can’t help but forward it to on. This one’s from the NY Times, and unless you register, you can’t enjoy it. It’s a great way to create value for the NY Times media brand. But I still don’t understand why more marketers aren’t aggressively driving this kind of branded utility tool. Shouldn’t this be brought to us, for free, by one of the global banks?

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Entry filed under: branded utility, trends, visualization, world.

Economic Indicators – Thai Style Connecting with Malaysian teens through TV

1 Comment Add your own

  • 1. GoGolfer  |  July 12, 2007 at 2:40 pm

    Hello Everyone,

    I am a golfer myself and I like to play whenever I get a chance.
    A short while ago, a very good friend of mine told me about a great golfing equipment and accessories website that has discounted prices on all their products, same day shipping in most cases and there is no state sales tax, they are paying that.
    So if any golfer here is ready to save some money on quality products at highly discounted prices, you might want to check out their site at; http://hoffmangolf.com

    Reply

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