36 (Asian) Youth Facts in 159 Seconds

June 18, 2007 at 1:31 pm 4 comments

Ju (MindShare, Regional Team) writes:

The threebillion project put together a fascinating video on behalf of MTV Asia for the Music Matters Conference in Hong Kong late May ’07. The video features 36 facts dedicated to Asian youth in 159 seconds.

From threebillion: Whether it be teenage marriage in India, mobile phone usage in Japan, Filipino TV watching or Saudi Arabian Bluetooth porn, each market is rich it’s own brand of youth culture. This video is dedicated to the best thirty six facts we could find.

For those still waiting for the day the internet is free from censorship, here are all the facts and some screen captures of the video, courtesy of Global Nerdy.


  • There are 3 billion people under 25 on this planet
  • 61% of them live in Asia
  • 67% of young Asians have downloaded music in the last month
  • Only 27% paid for it
  • Hong Kong youth spend the most time online per day (4.7 hours)
  • Indonesian youth spend the least (0.9 hours)
  • Young Filipinos watch the most TV per day (6.2 hours)
  • Young Chinese watch the least (3.2 hours)
  • There are 37.5 million gamers in China
  • 90% play online games
  • Weekly, Korean teenagers will spend
    • 14 hours on the computer…
    • .12.8 hours watching TV
    • 0.7 hours reading newspapers
  • Taiwan has the highest teenage birthrate in Asia
  • South Korea has the lowest
  • 45% of young Japanese women said they were in love
  • Only 30% of young Japanese men said the same
  • 82% of Japanese teen males said they used contraception the first time they had sex
  • Only 12% of Japanese 20-year-olds use the home PC to access the internet — the same level as 50-year-olds — they’re using their mobile phones instead
  • 26% of all youth deaths in China are from suicide
  • In India, 50% of girls will be married before they are 18
  • In Nepal, the rate is 60%
  • 85% of Korean teenagers own a cell phone
  • They send an average of 60 messages per day
  • 46% of students send messages in class
  • “Our children are seriously addicted to cell phones” — Parent’s Union Spokesperson
  • Chinese people spend 10x more money on the internet than people in the west
  • It represents 10% of their monthly income
  • Who prefers a laid-back hassle-free lifestyle?
    • 14% of Chinese teens
    • 22% of South Korean teens
    • 43% of Japanese teens
  • 99% of Saudi teens use Bluetooth
  • 99% said that the device had broken social taboos
  • 85% said it was safe for communication with the opposite sex
  • 69% of messages exchanged by Saudi teens were pornographic

Entry filed under: all asia, china, digital, gaming, hong kong, japan, korea, media general, mobile, music, philippines, taiwan, television, virtual worlds.

As Streetwear Peaks in Bangkok… Digital trends in Thailand, Asia-Pacific, and beyond

4 Comments Add your own

  • 1. arjun  |  August 3, 2007 at 10:10 am

    MTVs younger audiences are bailing out in this age of do-it-yourself music mixes, podcasting, and streaming video…i mean the channel is more than 25 years old isnt it?
    Its a bit like an aging rocker really. Maybe they should grow up and use these fab insights from the fountain of youth research to get a much needed makeover.

  • 2. that’s a lot of consumers « Go East, Young Woman  |  March 8, 2008 at 8:33 am

    […] I stumbled upon this fascinating list: 36 (Asian) Youth Facts in 15 minutes. […]

  • […] 36 Asians youth facts in 15 seconds Published March 8, 2008 Uncategorized I stumbled upon this fascinating list: 36 (Asian) Youth Facts in 15 minutes. […]

  • 4. justin?  |  September 10, 2009 at 3:41 am

    wow now i relly want to go to japan and share pornoghrapic messages…….


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