APAC Internet Usage study reveals less time spent on Net than the West

July 25, 2007 at 9:01 am 6 comments

Praveen (MindShare, Bangalore) writes:

We know how Internet usage is increasing across the region. comScore’s first comprehensive review of Asia-Pacific Internet Usage comes up with a few interesting findings.

One, Netizens in APAC spend less time on the Net when compared to the West. But it does vary across countries – ranging from less than half an hour daily in India to more than 1 hr/day among the South Koreans.

Two, Yahoo sites are the most popular in the region, unlike Google, which leads in the worldwide stakes.

comscoresmall.jpg

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
**Estimated Users age 15+ active within 30 days from Home or Work computer as a percentage of total country population age 15+.
*** Total Asia-Pacific, including countries other than the 10 countries that comScore provides individual country-level reporting

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Entry filed under: all asia, digital, media general.

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6 Comments Add your own

  • 1. Mark Heap  |  July 31, 2007 at 2:39 am

    This is interesting. I like to look at time spent with different media rather than just penetration figures. In China, we usually show a ‘media minutes’ chart where we take data from one source (TGI) and use the heavy/medium/light and other media channel classifications to arrive at average minutes per day for all main media plus DVD wathcing, public transport usage, etc.

    Unfortunately I don’t know how to put pictures onto the blog, but the numbers look like this:

    TV 206
    Radio 74
    Internet 108
    DVD 11
    Cinema 3
    Newspaper 40
    Magazines 18
    Bus 37
    Metro 11
    Walking 34
    Bicycle 43
    Car/Taxi 11

    This was for young women in urban China. The main differences you see between this and penetration is that the internet looks far stronger than print/magazines, which have higher overall penetration, but much less interaction time.

    Reply
  • 2. ax  |  January 20, 2009 at 9:59 pm

    darrio

    Reply
  • 3. ax  |  January 20, 2009 at 10:08 pm

    seri

    Reply
  • 4. kerry  |  January 20, 2009 at 10:12 pm

    lox

    Reply
  • 5. kerry  |  January 20, 2009 at 10:13 pm

    The usage of internet is increasing day by day especially in young generations. As all teens, my son spent too much time surfing the web. He was absolutely “addicted” to the Internet some time ago. Luckily, my friend advised me parental control software Ez Internet Timer. Internet timer is the only possible way that I know of to stop my child from going on of the internet.

    Reply
  • 6. kerry  |  January 20, 2009 at 10:14 pm

    The usage of internet is increasing day by day especially in young generations. As all teens, my son spent too much time surfing the web. He was absolutely “addicted” to the Internet some time ago. Luckily, my friend advised me parental control software w w w . i n t e r n e t t i m e r . n e t Ez Internet Timer. Internet timer is the only possible way that I know of to stop my child from going on of the internet.

    Reply

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