Agencies of The Future

September 23, 2008 at 8:01 am 7 comments

Paul (Bangkok) writes:

A glimpse of the near future, for those of us working in marketing communication?


Sapient recently sponsored a national online survey to gain insights into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals.

Two points can be derived out of this survey:
I. Traditional advertising agencies are now at risk of losing their clients.
II. Agencies should acquire Social Media expertise.

For the full article: Brand Marketers aim to receive digital expertise from their advertising and  marketing agencies.

Related article: Sapient’s Top 10 Wish List for Agencies of the Future, based on their survey.

Entry filed under: all asia, digital, social media, trends.

Ambient Awareness and Digital Intimacy

7 Comments Add your own

  • 1. vesna  |  March 24, 2009 at 3:18 pm

    Just passing by. Btw, your blogg have great content!

  • 2. com  |  July 28, 2009 at 12:03 pm

    great content

  • 3. bob  |  July 28, 2009 at 12:04 pm

    best blog

  • 4. jordi francesch  |  October 26, 2011 at 9:55 am

    Search Maps for my blog and I stumbled to your blog. I love maps and cartography. But I really love the irony is, maps that say something beyond the image. As those things that mean something else. The things that come and one day it disappeared. I like your blog. A look at our world. Or the story smaller. Or the biggest change. A little present and future. Quit thinking about your blog that I made a good discovery. Thank you and good luck.
    jordi francesch

  • 5. keith  |  February 28, 2012 at 4:10 pm

    Thanks, That’s a great top 10 list!!

  • 6. Francine Swinea  |  March 27, 2012 at 1:41 pm

    Some really nice and useful information on this site, as well I conceive the design has got good features.

  • 7. baileymcfadden7007  |  April 8, 2016 at 2:34 pm

    Mr. Schepker,nI was wondering if you had any information regarding John Hanson’s heritage. Sometime ago I came across an old book at the Santa M Click


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

the big switch of control – from companies to people

MindShare's unofficial uncorporate Asian blog


How to earn prime-time when you can no longer buy it

Monthly archive

%d bloggers like this: