Posts filed under ‘mobile’

A digitizing Bollywood? India’s first serial for mobiles

pp002bollywood-kaho-naa-pyaar-hai-posters.jpgJu (MindShare, Regional team) writes:

Hope you had a great refreshing holiday like I did and wishing everyone a superb year ahead!

I opened my inbox to find an interesting article on the distribution of content through mobile phones in India, forwarded to me by Alefiyah in MindShare Singapore who gave us the “Bollywood on Mobile” story last year. The article on the Hindustani Times, titled “India’s first serial for mobiles next month” featured another example of how Bollywood is capitalizing on digital technology to bring entertainment to the masses. Rajshri Productions, a major Bollywood production house, has created a “90-episode series, with three minutes per episode, … in the humour genre” offered to the audience via the mobile phone.

With the high penetration rate of mobile phones in the region, other developing countries in Asia-Pacific might want to keep an eye on India to see how the landscape for digital content and platforms will unfold. In the developing world, it is likely that India will lead in terms of creative ideas on producing content for new media like the Internet, mobile phones and mp3 players, given the population’s uniquely insatiable appetite for Bollywood fare.

The article reminds me a recent chat I had with a Thai security guard servicing one of my friend’s apartment in Bangkok. The guard (apparently an early adopter of trends, as my friend tells me) was trying out DTAC’s (a Thai mobile network operator) new GPRS promotion plan that offered a FREE mobile-internet-friendly Nokia phone bundled with 20 hours of downloads for 99 baht (about 3 USD). He was happily connected to the Internet with his phone through the mobile internet browser Opera, but he had one problem. He had no idea where to go to find any kind of entertainment on the Internet! I have a feeling he’d go for a Thai version of the mobile comedy series launching in India…

Read India’s first serial for mobiles next month on Hindustani Times. Thanks Alefiyah!

January 2, 2008 at 11:22 am 13 comments

Asian youth and the mobile phone

Ju (MindShare, Regional Insights) writes:

mobilelife.jpgThe mobile phone has become an indispensible equipment for Asian youth. PwC’s 2007 survey of nearly 8,000 of their staff from 17 countries around the world (78% aged between 16-34 yrs) revealed a whopping 98% mobile penetration rate in Asia-Pacific countries, with a significantly lower 62% fixed-line penetration rate.

The first Asia Scout Network pan-regional summary report by MindShare is therefore dedicated to the mobile phone – how mobiles mold the lifestyles of Asian youth and vice versa.  Findings are based on updates on the Asia Scout Network blog from our city scouts in Tokyo, Singapore, Jakarta, Bangkok, Sydney, Shanghai, and Kuala Lumpur.

The headlines are:
1) Asian youth pimp their mobiles
2) Mobilizing communities
3) Japan’s contagious QR codes
4) Mobile multimedia gains momentum
5) Making ‘Hero’ features visible
6) What lies beyond

Download the full report:asia-scout-network-the-mobile-life.pdf

August 28, 2007 at 3:00 am 2 comments

Where’s the ‘social’ part of the iPhone?

Peck (MindShare, Thailand) writes:

I came across a really nice iPhone review from Peter S Magnusson’s blog. He’s emphasized on the important of social networking and point out that Apple fails to intregrate social networking in the iPhone. Magnusson writes:

(Steve) Jobs does not understand the 21st century computer usage paradigm…..Today, people chat; they blog; they share multimedia like pictures, video, and audio; they flame each other on forums; they link with each other in intricate webs; they swap effortlessly between different electronic personae and avatars; they listen to internet radio; they vote on this that and the other; they argue on wiki discussion groups…..Jobs can’t quite get rid of the notion that a mobile device is nothing but a really small personal computer.

Thoughts?

July 5, 2007 at 11:19 am 2 comments

36 (Asian) Youth Facts in 159 Seconds

Ju (MindShare, Regional Team) writes:

The threebillion project put together a fascinating video on behalf of MTV Asia for the Music Matters Conference in Hong Kong late May ’07. The video features 36 facts dedicated to Asian youth in 159 seconds.

From threebillion: Whether it be teenage marriage in India, mobile phone usage in Japan, Filipino TV watching or Saudi Arabian Bluetooth porn, each market is rich it’s own brand of youth culture. This video is dedicated to the best thirty six facts we could find.

For those still waiting for the day the internet is free from censorship, here are all the facts and some screen captures of the video, courtesy of Global Nerdy.

youth-facts3.jpg

  • There are 3 billion people under 25 on this planet
  • 61% of them live in Asia
  • 67% of young Asians have downloaded music in the last month
  • Only 27% paid for it
  • Hong Kong youth spend the most time online per day (4.7 hours)
  • Indonesian youth spend the least (0.9 hours)
  • Young Filipinos watch the most TV per day (6.2 hours)
  • Young Chinese watch the least (3.2 hours)
  • There are 37.5 million gamers in China
  • 90% play online games
  • Weekly, Korean teenagers will spend
    • 14 hours on the computer…
    • .12.8 hours watching TV
    • 0.7 hours reading newspapers
  • Taiwan has the highest teenage birthrate in Asia
  • South Korea has the lowest
  • 45% of young Japanese women said they were in love
  • Only 30% of young Japanese men said the same
  • 82% of Japanese teen males said they used contraception the first time they had sex
  • Only 12% of Japanese 20-year-olds use the home PC to access the internet — the same level as 50-year-olds — they’re using their mobile phones instead
  • 26% of all youth deaths in China are from suicide
  • In India, 50% of girls will be married before they are 18
  • In Nepal, the rate is 60%
  • 85% of Korean teenagers own a cell phone
  • They send an average of 60 messages per day
  • 46% of students send messages in class
  • “Our children are seriously addicted to cell phones” — Parent’s Union Spokesperson
  • Chinese people spend 10x more money on the internet than people in the west
  • It represents 10% of their monthly income
  • Who prefers a laid-back hassle-free lifestyle?
    • 14% of Chinese teens
    • 22% of South Korean teens
    • 43% of Japanese teens
  • 99% of Saudi teens use Bluetooth
  • 99% said that the device had broken social taboos
  • 85% said it was safe for communication with the opposite sex
  • 69% of messages exchanged by Saudi teens were pornographic

June 18, 2007 at 1:31 pm 4 comments

More free stuff – check out the b-side

James (MindShare Asia-Pacific) writes:

Continuing on the theme of outstanding open source thinking and sharing, don’t miss this great presentation on convergence, given by the super-smart Brian Tiong last month at the Malaysian media congress. Do spend some time at Brian’s excellent blog  b-side which he writes from Singapore and packs with useful data and opinions.


AddThis Social Bookmark Button

May 3, 2007 at 5:26 am Leave a comment

Bollywood on mobile

bollywoodonmobile.jpg

Alefiyah (MindShare, Singapore) writes:

Bollywood films will now be made available to all, on mobile phones. Nothing can be more potent than this combination of films and mobile phones – both growing at a significant pace in India and the South Asia Region.

In a recent launch in Barcelona, Spain on Feb 12th 2007, two short films “Zahir” & “Matrimony” were premiered for the mobile medium. These films are part of feature film “Dus Kahaniyaan” by film maker Sanjay Gupta, featuring ten short stories and starring more than 20 leading Bollywood actors.

A press release in www.gsma.com mentions:

The Bollywood Mobile Initiative, is driven by Roamware, the global leader in roaming and mobile connectivity solutions; Hungama Mobile, the world’s largest aggregator, developer and publisher of Indian entertainment and Bollywood content; Sanjay Gupta, a leading Bollywood director; and the GSM Association (GSMA), the global trade association for mobile operators.

“Hungama Mobile is the only company in the world that has created a mobile and digital distribution platform for Bollywood content in over 30 countries. Today it runs a dedicated channel with networks such as SingTel, O2, Maxis, MTN, Telis etc with over 70 operators and publishers worldwide.”

The World’s largest film industry – Bollywood – produces over 1000 films a year, and is also one of the fastest growing entertainment segments. It has an appeal across, both the 150 Mn mobile phone users of India, as well as markets across continents. It is dubbed in over 35 languages worldwide and has made it to the top 10 charts across markets viz. USA, UK, Germany, Australia, Singapore and South Africa.

More than 3.6 billion admission tickets are sold each year, across the world and now Hungama Mobile and Roamware will take this to some 2.5 billion mobile screens.”

A news article on www.pocket-lint.co.uk, states:

Hungama Mobile, which has the exclusive rights to 70% of Bollywood content for mobile devices, has recently signed a deal to use a video codec called Mobiclip, developed by Actimagine, to deliver 24fps video to mobile phones.

The technology is designed to not drain batteries or overload the mobile’s processor.

The Bollywood movies will be released in various markets across the world on memory cards through handset manufacturers and retailers; they will also be available through Hungama’s website Indiafm.com

One of the Leading dailies of India, “The Hindu”, in an article explains:

… that the technology that helped push the movie content to the mobile handset was “Media Call” — designed to enable phone users to seamlessly `talk, look, listen and share” a variety of multimedia content. It was developed by Roamware’s Indian engineers at its development centres in Mumbai and Gurgaon, near Delhi.

Nokia, coincidentally, has announced a contest in India to create short films for mobile phones. Well timed!

March 2, 2007 at 4:24 am 1 comment

MTV Korea teams up with multimedia portals

Ju (MindShare, Regional team) writes:

mtview.jpg

We see media fragmenting everday, in the multitude of delivery platforms (mobile phones, MP3s and other personal media players, video sites) and the increasingly diverse content, such as the “Narrowing Divide in the English news space” in India.

What happens next? With so much choice for content and so many ways to consume it, it is logical to assume that wired consumers will subconsciously desire a simpler way to manage the bits and pieces of content floating around them. This is where the bigger, more familiar brands like MTV can step in, and has just done so with their new offering in Korea, MTView.

They called it “AN UNPRECEDENTED ALLIANCE BETWEEN FIVE MULTIMEDIA PARTNERS TO OFFER VIEWERS A WIDE ARRAY OF ONLINE ENTERTAINMENT

From MTV Networks Korea’s press release, February 12th:

MTV Networks Korea has teamed up with four leading web sites and portals in Korea: Bugs, Empas, Joins.com and Pandora TV, to launch an unparalleled multimedia network platform called MTView, creating an ultimate destination for Korean consumers to access and view a wide-range of MTV-branded and other original content online.

MTView, an extended offering of MTV BOOMBOX’ customizable on-demand music and entertainment broadband and mobile community platform, is the latest free of charge multimedia video sharing network service offered by an unprecedented alliance of diverse web services and content providers in Korea. With an estimated of 15 million online viewing streams and a potential reach of 23 million registered members, MTView is expected to be the largest video content portal in Korea giving access to 69.4 % of Korea’s internet users to MTVN entertainment and other compelling content offered by our partners.

With over 100 music videos being uploaded to the platform daily, consumers are given on-demand access to a vast library of content including music videos, MTV-branded award shows such as MTV Video Music Awards and MTV Europe Music Awards as well as hit shows such as Pimp My Ride, Sunny Side, Punk’d and The Hills. Alongside with pre-released music videos and exclusive MTV-branded international shows never shown on MTV Korea, MTView will also feature wide-ranging user-created content from Pandora TV, more music videos and music-related videos from Bugs, the latest in news and entertainment/lifestyle information from Joins.com and a web search service provided by Empas.

In the next phase, MTView will upgrade its service with additional functions, allowing internet users to customize and share videos across multiple platforms with each other through a social network video sharing service encompassing videoblogs, instant messaging and user-created content online viewing.

Commenting on the partnership, Luke Kang, Managing Director of MTV Networks Korea, said, “The launch of MTView marks a ground breaking partnership in a series of cross platform initiatives spearheaded by five leading media companies in the market. This digital offering not only enables us and our partners to intensify our connections with Korean consumers, it will also give us a strong competitive advantage to stay ahead of technology and user trends in the market.”

“The demand for quality video content is growing every day” Jihee Nam, Vice President, Digital Media, MTV Networks Korea said, “MTView is here to provide a first class service through a unique partnerships between MTV, the world’s leading broadcaster, and four partners specialized in music, search service, news and user-generated content websites, to further enhance the rapid changing entertainment needs and content interests of Korea’s internet users.”

MTV BOOMBOX is a comprehensive online entertainment destination utilizing state of the art technology across online and mobile platforms, providing Korean consumers a robust digital community featuring local and international MTV programming on-demand, a wealth of user-generated content and a vast library of local and international music video and audio downloads. MTV BOOMBOX launched in May 2006, marking the first MTV-branded broadband network in Asia and the first video-based music community site to launch in Korea.

Celebrating the launch of MTView, Korea’s latest girl band Wonder Girls from MTV Korea’s reality show “MTV Wonder Girls”, will be giving their first live performance at the MTV studio in Seoul on 13 February 2007. Viewers can check out the … websites and stand a chance to catch the girls playing live.”

The book MTV Collections of Cool Asia has identified the emergence of “Asian Art Collectives”, where individuals and small businesses come under one collective banner, creating more visibility and attention, such as The Asylum in Singapore, and The Click Project in Malaysia. With MTView as example, it seems the concept of “collectives” can also be applied at a macro-level, with media owners or brands teaming up with high-traffic partners.

The way I see it, it’s like identifying the universe that your target consumer lives in and creating your own branded galaxy within that.

February 13, 2007 at 2:10 pm Leave a comment

Porn video glasses from Taiwan – a coming trend

 vid-glasses-guy.jpg 

James (MindShare regional team, Singapore) writes: 

At first I laughed at this Digital Journal article Watch porn in public with new video glasses. It’s well-known that the porn industry often pioneers new technology – VHS, internet payment, broadband video sites.

But it wasn’t until I just listened to Ross Dawson’s excellent podcast interview where he discussed video glasses and fold-out screens, that I grasped the underlying importance of this technology, especially for our business… 

First the news: 

Visitors at the AVN Adult Entertainment Expo held this week were asked by Victor Quitoriano to try out a new technology that allows for intimate video viewing session complete with audio through an ear piece.

The model was shown at the Sands Exposition Center just a day earlier.“Our technology crosses over,” Quitoriano told AFP. “The videos we showed there weren’t porn, because we didn’t want to offend anybody. Here, it’s different. Imagine you can take your porn all over the place; in a plane or a train, but not in the car unless you are the passenger.

The new glasses are made in Taiwan and sold by Quitoriano’s California based company Body Care and connect to all the latest video playing devices including Xbox 360 and PS3 game consoles as well as iPods and Zune mp3 players. The new models being shown cost about $349.00 but were discounted for show-goers. 

I’ve never heard of video glasses before, but a quick google search revealed a number of new products in the market, such as this review for a brand called iTheater. Here’s some highlights of that product and a photo:

  • weighs 3 ounces.
  • video is at a 230,000 pixel resolution
  • audio is surround sound.
  • hook up your game consoles, DVD players, computers, iPod (video), or other video playing players.
  • Like playing games or watching your DVDs on a 50 inch screen.

itheater-glasses.jpgSo what’s the significance? Very soon our mobile phones, video iPods and other devices will be capable of storing many hours of content. Online gaming can be played. TV can be streamed to devices. Already in Korea millions are watching TV on their mobile devices.

One of the main arguments against adoption of mobile TV has been the uncomfortable experience of ‘staring at a small screen’. With video glasses, and roll-out or fold-out screens, that potential adoption barrier will also be removed.

 To understand more of the implications of consuming content on the go, and especially mobile social networking, you should read Ross Dawson’s blog entry and listen to the podcast.

January 25, 2007 at 3:26 pm 2 comments

China’s instant messenger IPTV

qqtv_2_w7hm8o.jpg

James (MindShare regional team, Singapore) writes:

Virtual China just posted about a new IPTV product announced by Tencent and TCL. According to many reports on the Chinese IPTV market like this one, China will fast leapfrog to become the largest IPTV market in the world.   Given the massive adoption of free/cheap internet messenger services like QQ, on the PC and the mobile phone, it seems likely that this service will soon be integrated into the TV also. 

What interested me about this product and post especially was the detailed product features and human benefits profiled here by Intel blogger Kevin Rui:

  • Tencent today announced with TCL industrial research institute in Shenzhen iTQQ TV– the first TV with interactive intelligence born in China.
  • ITQQ TV offers online games, photo albums, e-cards and instant messagers..you can play poker online while watching TV
  • According to Tencent Shenzhen R&D center general manager Li Jiancheng: Old people can now inquire the working status of their children through the device even with no former internet experiences.
  • The remote controller can be used to communicate with the children to know whether and when they will come home for dinner.
  • With QQ IM functions, the end users may share their favorite TV program with friends instantly
  • Upload digital photos and make new years’ e-cards for online QQ users while watching TV
  • All of these operations using one single remote controller.

January 23, 2007 at 3:52 pm 3 comments

Why give FIFA 07 away for free in Korea

  James (MindShare regional, Singapore) writes: 

Eric Pfanner at IHT just wrote an excellent, well-researched article Internet pushes the concept of ‘free’ content, supported by advertising.

I recommend you to read the full article, which explores the overall trend towards giving content and other media and services away for free, and the huge burden companies are putting on advertising to provide the long-term business model. We see the same trend in (free) newspapers, music, mobile services and other areas. 

In Asia of course, where piracy is rampant, and consumers are far less willing to pay for content in general, this trend is likely to be accelerated. Here are the two Asian examples from the article:

“FIFA 07,” a video game for soccer fans, costs around €50 in
Europe. In South Korea, five million players have downloaded the online version free — yet Electronic Arts, the publisher, is cheering them on. Realizing that it was impossible to sell “FIFA Online” in a country where piracy is rampant, Electronic Arts started giving away the game last spring. Once the players were hooked, the company offered for sale ways to gain an edge on opponents; extending the career of a star player, for instance, costs less than $1. Since May, Electronic Arts has sold 700,000 of these enhancements.

Even in China, where piracy is widespread, EMI Music agreed this week to make its music available for a free, ad- supported service run by Baidu, the country’s largest search engine.

I’ve also pulled out some other juicy facts/examples from the article:

  • At least 28 million free newspapers are distributed every day around the world, 19 million of them in Europe, where the total has doubled over the past three years.
  • After several years of heavy promotion, digital sales made up only 10 percent of total music industry revenue in 2006
  • AOL, formerly a subscription service, has opened its Internet portals in the United States and Europe to all Internet users, free of charge, in the hope of appealing to more advertisers that way.
  • According to a survey of 130 media executives from around the world, conducted recently by Accenture, 31 percent forecast that subscription models would be the dominant business model in five years’ time, with 25 percent opting for so-called pay-per-play funding. But 37 percent said advertiser financing would be the predominant business model in five years’ time.
  • Worldwide, media spending by consumers and business users still handily outstrips advertising, by $944 billion to $385 billion, according to PricewaterhouseCoopers

January 19, 2007 at 5:36 pm 1 comment

Leapfrog the Internet with instant video to iPod

David (MindShare, Thailand) writes:

This could be a Big Switch accelerator in markets such as Thailand which lack decent broadband TV and have no TiVo penetration. Via Popgadget here’s a $199 box that allows you to record programmes direct from TV to iPod Video. And a great name, another one missed by Apple’s trademark team. Already on sale at Amazon.com.

irecorda.jpgirecordb.jpg

January 18, 2007 at 9:48 am Leave a comment

Does iPhone have enough to win in Japan?

James (MindShare regional, Singapore) writes:

Michael at Japan Marketing News just wrote an interesting review of the prospects for Apple’s iPhone in Japan. It looks like things will be tough. Most interesting was the list of things that Japanese phones do, that Apple’s new model doesn’t (yet):

– Contain IC chips that let you charge retail products to your phone and board trains with automatic ticket purchasing.
– Are equipped to read QR codes (special Japanese bar codes that allow consumers to access information like coupons and website data).
– Incorporate safety features like fingerprint scanners to prevent others from using your phone.
– Let you watch broadcast TV.
– Have much higher-resolution built-in cameras.
– Allow conference calling with up to five people.

January 17, 2007 at 2:59 pm 1 comment

Chinese mobile advertising trends and outlook

 James (MindShare regional team,Singapore) writes:

You probably know now that China has 400 million mobile phone users already, and that almost as many people access the internet by their handset as by a PC now. I just found this great interview article by Kiran Aditham with Madhouse CEO Joshua Maa at ADOTAS.

The article is long, and some parts read like a corporate brochure, but worth reading for all the juicy facts and predictions. I’ve cut out some favourite parts here below:

China handset market is more fragmented = complex

US operators buy handsets in bulk from handset makers such as Nokia and Motorola and then distribute them to end users as part of a package….As a result, the US has fewer overall handset models and the operators have greater control over handset specifications and functionality.

In China, users go to an electronics or phone shop directly to buy the handset of their choice. Once purchased, the Chinese user then inputs her SIM card into the handset and begins to make calls. For this reason, China has over 1,000 handset models on the market, creating a highly fragmented handset environment that lacks common standards: different screen sizes, operating systems, memory, and applications. The difficulty of adapting advertising content and campaigns to so many different devices creates barriers to entry.

Chinese SMS priced low, so consumers got used to texting:

Another difference is in user habits. When China launched SMS services, the carriers priced SMS low – a single text message was priced at 1/4 the price of 1 minute of airtime. The result: SMS has become a killer application. Chinese users are highly accustomed to sending and receiving text messages on their phones. In 2005, 305 billion SMS were sent in China (this is not a typo!).

Chinese mobile internet taking off:

Besides sending text messages, Chinese users are very active in the realm of mobile content. China has numerous Nasdaq-listed providers of mobile content and services, tapping a mobile content market that reached nearly US$ 1.3 billion in 2005 according to Credit Suisse.

In addition to paid content, China’s mobile users actively surf the mobile Internet. China Mobile reports over 100 million mobile Internet users on its 2.5G networks. Analysys forecasts China’s mobile Internet user base will grow from 115 million in 2006 to reach 230 million in 2008, outnumbering traditional PC-based Internet users.

Chinese mobile internet traffic not at carrier sites:

Traffic on off-deck sites in China is significantly higher than on official carrier sites. Leading off-deck sites such as WapTX, QQ.com, 3g.net.cn, and Kong.net provide free content, services, and community to their user bases.

Future for mobile advertising in China:

Japan is still the leader in mobile media, but advertisers in China are aware of the love affair Chinese are having with their mobile phones, and may be a step ahead in adapting to mobile media as an advertising channel. When 3G arrives in China allowing users to enjoy affordable and high-speed access, we expect the China mobile advertising market to race ahead of its US and European counterparts.

Flat-rate GPRS packages in China:

Mobile Internet GPRS service is available nearly everywhere in China, and operators are offering flat-rate monthly packages to encourage users to go online with

Chinese friends SMS WAP urls virally:

In addition to going online with their phones, users in China input urls into their phones to visit “off-deck” sites. In China we call them Free WAP sites. Friends can send url links via SMS to create a viral effect for sites or interesting advertising campaigns.

China introducing barcodes, which can be photographed by phone and link to internet

China is just beginning to introduce 2D barcode reader software that can be downloaded to the phone. Once users have the software installed, they use their camera-phones to take a picture of the barcode, which is then translated into a url link to the relevant site which can then be visited via connecting to the mobile Internet.

January 10, 2007 at 4:30 pm 1 comment

Japanese Ginza shoppers tagged

vert.ginza.shopping.gi.jpgJames (MindShare regional team, Singapore) writes:

In your Christmas drunken haze you may have missed this important CNN report from Japan:

Stores in central Tokyo are set to beam news of special offers, menus and coupons to passers-by in a trial run of a radio-tagging system.

The Tokyo Ubiquitous Network Project, which launches in the glitzy Ginza district next month, sends shoppers information from nearby shops via a network of radio-frequency identification tags, infrared and wireless transmitters, according to the project’s Web site.

Shoppers can either rent a prototype reader or get messages on their cell phones. The tags and transmitters identify a reader or phone’s location and match it to information provided by shops.

Apparently Ginza will be blanketed with 10,000 RFID tags. Am I the only one who thinks of that scene in Minority Report where Tom Cruise is chased by personal advertising throughout the airport/mall?

The trial will take place during January to March. Very keen to know the results. If it’s successful, we can be sure this will spread like wildfire across Asia…and the world.

January 10, 2007 at 3:42 pm Leave a comment

70% Chinese PC broadband users watch TV

download-tv-clips.jpg

 James (MindShare regional team,Singapore) writes:

It’s not everyday you get to download millions of dollars worth of free data and analysis. But that’s basically what the UK government’s Ofcom report on International Communications markets is. It covers dozens of markets, but the special Asian focus is Japan and China.

No surprise that Japan consistently leads the world in the mobile arena throughout the report.But perhaps more surprising is that China broadband users lead the world in TV clip/programme viewing via the PC.

From the data (sorry the chart is blurred) you can see that 70% of all Chinese broadband users had viewed or downloaded TV. This was FAR ahead of other markets like Japan (just over 40%) and USA (under 40%).The chart also shows a generation divide in China, as across the world, with over 80% of 18-24 year olds having downloaded TV, versus just over 60% of 45-54 year olds.

Some other highlights for me in the report:

  • 33% Japanese claim to watch less TV since getting broadband internet

  • More Chinese (76%) broadband users have downloaded music than any other market

  • Chinese watch less TV (154 mins per day) than other markets in the study (US 271 mins, Japan 311 mins)

  • Asia has 53% of the world’s TV households, but only 19% of the TV revenues

  • More Japanese watch TV at breakfast (29%) than in other markets by a long way

  • China TV viewership is less concentrated in the top 5 channels (26%) than any market in the world. The next closest market was US (35%)

January 4, 2007 at 1:01 pm Leave a comment

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