Posts filed under ‘mobile’

A digitizing Bollywood? India’s first serial for mobiles

pp002bollywood-kaho-naa-pyaar-hai-posters.jpgJu (MindShare, Regional team) writes:

Hope you had a great refreshing holiday like I did and wishing everyone a superb year ahead!

I opened my inbox to find an interesting article on the distribution of content through mobile phones in India, forwarded to me by Alefiyah in MindShare Singapore who gave us the “Bollywood on Mobile” story last year. The article on the Hindustani Times, titled “India’s first serial for mobiles next month” featured another example of how Bollywood is capitalizing on digital technology to bring entertainment to the masses. Rajshri Productions, a major Bollywood production house, has created a “90-episode series, with three minutes per episode, … in the humour genre” offered to the audience via the mobile phone.

With the high penetration rate of mobile phones in the region, other developing countries in Asia-Pacific might want to keep an eye on India to see how the landscape for digital content and platforms will unfold. In the developing world, it is likely that India will lead in terms of creative ideas on producing content for new media like the Internet, mobile phones and mp3 players, given the population’s uniquely insatiable appetite for Bollywood fare.

The article reminds me a recent chat I had with a Thai security guard servicing one of my friend’s apartment in Bangkok. The guard (apparently an early adopter of trends, as my friend tells me) was trying out DTAC’s (a Thai mobile network operator) new GPRS promotion plan that offered a FREE mobile-internet-friendly Nokia phone bundled with 20 hours of downloads for 99 baht (about 3 USD). He was happily connected to the Internet with his phone through the mobile internet browser Opera, but he had one problem. He had no idea where to go to find any kind of entertainment on the Internet! I have a feeling he’d go for a Thai version of the mobile comedy series launching in India…

Read India’s first serial for mobiles next month on Hindustani Times. Thanks Alefiyah!

January 2, 2008 at 11:22 am 13 comments

Asian youth and the mobile phone

Ju (MindShare, Regional Insights) writes:

mobilelife.jpgThe mobile phone has become an indispensible equipment for Asian youth. PwC’s 2007 survey of nearly 8,000 of their staff from 17 countries around the world (78% aged between 16-34 yrs) revealed a whopping 98% mobile penetration rate in Asia-Pacific countries, with a significantly lower 62% fixed-line penetration rate.

The first Asia Scout Network pan-regional summary report by MindShare is therefore dedicated to the mobile phone – how mobiles mold the lifestyles of Asian youth and vice versa.  Findings are based on updates on the Asia Scout Network blog from our city scouts in Tokyo, Singapore, Jakarta, Bangkok, Sydney, Shanghai, and Kuala Lumpur.

The headlines are:
1) Asian youth pimp their mobiles
2) Mobilizing communities
3) Japan’s contagious QR codes
4) Mobile multimedia gains momentum
5) Making ‘Hero’ features visible
6) What lies beyond

Download the full report:asia-scout-network-the-mobile-life.pdf

August 28, 2007 at 3:00 am 2 comments

Where’s the ‘social’ part of the iPhone?

Peck (MindShare, Thailand) writes:

I came across a really nice iPhone review from Peter S Magnusson’s blog. He’s emphasized on the important of social networking and point out that Apple fails to intregrate social networking in the iPhone. Magnusson writes:

(Steve) Jobs does not understand the 21st century computer usage paradigm…..Today, people chat; they blog; they share multimedia like pictures, video, and audio; they flame each other on forums; they link with each other in intricate webs; they swap effortlessly between different electronic personae and avatars; they listen to internet radio; they vote on this that and the other; they argue on wiki discussion groups…..Jobs can’t quite get rid of the notion that a mobile device is nothing but a really small personal computer.

Thoughts?

July 5, 2007 at 11:19 am 2 comments

36 (Asian) Youth Facts in 159 Seconds

Ju (MindShare, Regional Team) writes:

The threebillion project put together a fascinating video on behalf of MTV Asia for the Music Matters Conference in Hong Kong late May ’07. The video features 36 facts dedicated to Asian youth in 159 seconds.

From threebillion: Whether it be teenage marriage in India, mobile phone usage in Japan, Filipino TV watching or Saudi Arabian Bluetooth porn, each market is rich it’s own brand of youth culture. This video is dedicated to the best thirty six facts we could find.

For those still waiting for the day the internet is free from censorship, here are all the facts and some screen captures of the video, courtesy of Global Nerdy.

youth-facts3.jpg

  • There are 3 billion people under 25 on this planet
  • 61% of them live in Asia
  • 67% of young Asians have downloaded music in the last month
  • Only 27% paid for it
  • Hong Kong youth spend the most time online per day (4.7 hours)
  • Indonesian youth spend the least (0.9 hours)
  • Young Filipinos watch the most TV per day (6.2 hours)
  • Young Chinese watch the least (3.2 hours)
  • There are 37.5 million gamers in China
  • 90% play online games
  • Weekly, Korean teenagers will spend
    • 14 hours on the computer…
    • .12.8 hours watching TV
    • 0.7 hours reading newspapers
  • Taiwan has the highest teenage birthrate in Asia
  • South Korea has the lowest
  • 45% of young Japanese women said they were in love
  • Only 30% of young Japanese men said the same
  • 82% of Japanese teen males said they used contraception the first time they had sex
  • Only 12% of Japanese 20-year-olds use the home PC to access the internet — the same level as 50-year-olds — they’re using their mobile phones instead
  • 26% of all youth deaths in China are from suicide
  • In India, 50% of girls will be married before they are 18
  • In Nepal, the rate is 60%
  • 85% of Korean teenagers own a cell phone
  • They send an average of 60 messages per day
  • 46% of students send messages in class
  • “Our children are seriously addicted to cell phones” — Parent’s Union Spokesperson
  • Chinese people spend 10x more money on the internet than people in the west
  • It represents 10% of their monthly income
  • Who prefers a laid-back hassle-free lifestyle?
    • 14% of Chinese teens
    • 22% of South Korean teens
    • 43% of Japanese teens
  • 99% of Saudi teens use Bluetooth
  • 99% said that the device had broken social taboos
  • 85% said it was safe for communication with the opposite sex
  • 69% of messages exchanged by Saudi teens were pornographic

June 18, 2007 at 1:31 pm 4 comments

More free stuff – check out the b-side

James (MindShare Asia-Pacific) writes:

Continuing on the theme of outstanding open source thinking and sharing, don’t miss this great presentation on convergence, given by the super-smart Brian Tiong last month at the Malaysian media congress. Do spend some time at Brian’s excellent blog  b-side which he writes from Singapore and packs with useful data and opinions.


AddThis Social Bookmark Button

May 3, 2007 at 5:26 am Leave a comment

Bollywood on mobile

bollywoodonmobile.jpg

Alefiyah (MindShare, Singapore) writes:

Bollywood films will now be made available to all, on mobile phones. Nothing can be more potent than this combination of films and mobile phones – both growing at a significant pace in India and the South Asia Region.

In a recent launch in Barcelona, Spain on Feb 12th 2007, two short films “Zahir” & “Matrimony” were premiered for the mobile medium. These films are part of feature film “Dus Kahaniyaan” by film maker Sanjay Gupta, featuring ten short stories and starring more than 20 leading Bollywood actors.

A press release in www.gsma.com mentions:

The Bollywood Mobile Initiative, is driven by Roamware, the global leader in roaming and mobile connectivity solutions; Hungama Mobile, the world’s largest aggregator, developer and publisher of Indian entertainment and Bollywood content; Sanjay Gupta, a leading Bollywood director; and the GSM Association (GSMA), the global trade association for mobile operators.

“Hungama Mobile is the only company in the world that has created a mobile and digital distribution platform for Bollywood content in over 30 countries. Today it runs a dedicated channel with networks such as SingTel, O2, Maxis, MTN, Telis etc with over 70 operators and publishers worldwide.”

The World’s largest film industry – Bollywood – produces over 1000 films a year, and is also one of the fastest growing entertainment segments. It has an appeal across, both the 150 Mn mobile phone users of India, as well as markets across continents. It is dubbed in over 35 languages worldwide and has made it to the top 10 charts across markets viz. USA, UK, Germany, Australia, Singapore and South Africa.

More than 3.6 billion admission tickets are sold each year, across the world and now Hungama Mobile and Roamware will take this to some 2.5 billion mobile screens.”

A news article on www.pocket-lint.co.uk, states:

Hungama Mobile, which has the exclusive rights to 70% of Bollywood content for mobile devices, has recently signed a deal to use a video codec called Mobiclip, developed by Actimagine, to deliver 24fps video to mobile phones.

The technology is designed to not drain batteries or overload the mobile’s processor.

The Bollywood movies will be released in various markets across the world on memory cards through handset manufacturers and retailers; they will also be available through Hungama’s website Indiafm.com

One of the Leading dailies of India, “The Hindu”, in an article explains:

… that the technology that helped push the movie content to the mobile handset was “Media Call” — designed to enable phone users to seamlessly `talk, look, listen and share” a variety of multimedia content. It was developed by Roamware’s Indian engineers at its development centres in Mumbai and Gurgaon, near Delhi.

Nokia, coincidentally, has announced a contest in India to create short films for mobile phones. Well timed!

March 2, 2007 at 4:24 am 1 comment

MTV Korea teams up with multimedia portals

Ju (MindShare, Regional team) writes:

mtview.jpg

We see media fragmenting everday, in the multitude of delivery platforms (mobile phones, MP3s and other personal media players, video sites) and the increasingly diverse content, such as the “Narrowing Divide in the English news space” in India.

What happens next? With so much choice for content and so many ways to consume it, it is logical to assume that wired consumers will subconsciously desire a simpler way to manage the bits and pieces of content floating around them. This is where the bigger, more familiar brands like MTV can step in, and has just done so with their new offering in Korea, MTView.

They called it “AN UNPRECEDENTED ALLIANCE BETWEEN FIVE MULTIMEDIA PARTNERS TO OFFER VIEWERS A WIDE ARRAY OF ONLINE ENTERTAINMENT

From MTV Networks Korea’s press release, February 12th:

MTV Networks Korea has teamed up with four leading web sites and portals in Korea: Bugs, Empas, Joins.com and Pandora TV, to launch an unparalleled multimedia network platform called MTView, creating an ultimate destination for Korean consumers to access and view a wide-range of MTV-branded and other original content online.

MTView, an extended offering of MTV BOOMBOX’ customizable on-demand music and entertainment broadband and mobile community platform, is the latest free of charge multimedia video sharing network service offered by an unprecedented alliance of diverse web services and content providers in Korea. With an estimated of 15 million online viewing streams and a potential reach of 23 million registered members, MTView is expected to be the largest video content portal in Korea giving access to 69.4 % of Korea’s internet users to MTVN entertainment and other compelling content offered by our partners.

With over 100 music videos being uploaded to the platform daily, consumers are given on-demand access to a vast library of content including music videos, MTV-branded award shows such as MTV Video Music Awards and MTV Europe Music Awards as well as hit shows such as Pimp My Ride, Sunny Side, Punk’d and The Hills. Alongside with pre-released music videos and exclusive MTV-branded international shows never shown on MTV Korea, MTView will also feature wide-ranging user-created content from Pandora TV, more music videos and music-related videos from Bugs, the latest in news and entertainment/lifestyle information from Joins.com and a web search service provided by Empas.

In the next phase, MTView will upgrade its service with additional functions, allowing internet users to customize and share videos across multiple platforms with each other through a social network video sharing service encompassing videoblogs, instant messaging and user-created content online viewing.

Commenting on the partnership, Luke Kang, Managing Director of MTV Networks Korea, said, “The launch of MTView marks a ground breaking partnership in a series of cross platform initiatives spearheaded by five leading media companies in the market. This digital offering not only enables us and our partners to intensify our connections with Korean consumers, it will also give us a strong competitive advantage to stay ahead of technology and user trends in the market.”

“The demand for quality video content is growing every day” Jihee Nam, Vice President, Digital Media, MTV Networks Korea said, “MTView is here to provide a first class service through a unique partnerships between MTV, the world’s leading broadcaster, and four partners specialized in music, search service, news and user-generated content websites, to further enhance the rapid changing entertainment needs and content interests of Korea’s internet users.”

MTV BOOMBOX is a comprehensive online entertainment destination utilizing state of the art technology across online and mobile platforms, providing Korean consumers a robust digital community featuring local and international MTV programming on-demand, a wealth of user-generated content and a vast library of local and international music video and audio downloads. MTV BOOMBOX launched in May 2006, marking the first MTV-branded broadband network in Asia and the first video-based music community site to launch in Korea.

Celebrating the launch of MTView, Korea’s latest girl band Wonder Girls from MTV Korea’s reality show “MTV Wonder Girls”, will be giving their first live performance at the MTV studio in Seoul on 13 February 2007. Viewers can check out the … websites and stand a chance to catch the girls playing live.”

The book MTV Collections of Cool Asia has identified the emergence of “Asian Art Collectives”, where individuals and small businesses come under one collective banner, creating more visibility and attention, such as The Asylum in Singapore, and The Click Project in Malaysia. With MTView as example, it seems the concept of “collectives” can also be applied at a macro-level, with media owners or brands teaming up with high-traffic partners.

The way I see it, it’s like identifying the universe that your target consumer lives in and creating your own branded galaxy within that.

February 13, 2007 at 2:10 pm Leave a comment

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