Posts filed under ‘visualization’

Branded utility from media owners

rent versus buy

James (MindShare Asia-Pacific) writes:

Richardt at the ever-excellent Flytip.com posted recently about ‘these NYTimes.com info-porn-like tools’:

This week’s tool is a Rent vs. Buy tool for those negotiating the questionable real estate landscape these days. Users of the tool can easily compare the costs of renting and buying equivalent homes.

Once again it reminds of the potential for branded utility tools like this. Stuff that is so useful and valuable that the world can’t help but forward it to on. This one’s from the NY Times, and unless you register, you can’t enjoy it. It’s a great way to create value for the NY Times media brand. But I still don’t understand why more marketers aren’t aggressively driving this kind of branded utility tool. Shouldn’t this be brought to us, for free, by one of the global banks?

May 21, 2007 at 9:26 am 1 comment

The world’s best trend map. Ever.

Trend_Blend_2007_map.jpg

James (MindShare Asia Pacific team, Singapore) writes:

I can’t think of a better way to end the year than to share this little gem – the world’s best trend map. Ever. It’s called Trend Blend 2007+ and was just posted last week at Ross Dawson’s excellent blog ‘Trends in the Living Networks’. You can download the pdf here. Here’s how Ross describes it himself:

Nowandnext.com and Future Exploration Network have collaborated in producing a map of major trends for 2007 and beyond, across ten segments: society & culture, government & politics, work & business, media & communications, science & technology, food & drink, medicine & well-being, financial services, retail & leisure, and transport & automotive.

Inspired by the subway map for a well-known city, the map shows some of the major trends in each of these segments, as well as the key intersections between the trends.

The other nice touch is how it’s been made open source.

As with most of our content, this is released on a Attribution-ShareAlike Creative Commons license, so if you disagree with the trends we’ve chosen or think you can improve on the map, please take it and run with it!

I just wish I had a few days to sit down with colleagues to give this a go, for Asia-Pacific media/marketing trends in particular. Perhaps it should be a New Year’s resolution to do it…

Being a great fan of Edward Tufte,  and especially ‘The Visual Display of Quantitative Information’, it’s great to see the classic underground map being employed to help untangle the impossible complexity of overlapping trends. The beauty of this map, or one like it, is that once you know your way around it, you can use it to present, over and over again. Simply thread your narrative with reference to the lines and ‘stations’ on the map.

Thanks Ross – genius.

December 21, 2006 at 2:38 pm 10 comments


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