Agencies of The Future
September 23, 2008 at 8:01 am tribaltimes 7 comments
Paul (Bangkok) writes:
A glimpse of the near future, for those of us working in marketing communication?
From Trendsspotting.com:
Sapient recently sponsored a national online survey to gain insights into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals.
Two points can be derived out of this survey:
I. Traditional advertising agencies are now at risk of losing their clients.
II. Agencies should acquire Social Media expertise.
For the full article: Brand Marketers aim to receive digital expertise from their advertising and marketing agencies.
Related article: Sapient’s Top 10 Wish List for Agencies of the Future, based on their survey.
Entry filed under: all asia, digital, social media, trends.
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